Brand Story
The inspiration behind 予桑YUSANG (Terra-Sang) stems from nature’s boundless romance--capturing both grandeur and subtle moments to forge an immortal poetic beauty. Our craft seeks to harmonize with nature, blending traditional Chinese artistic expressions into daily life through innovative techniques.
We embrace the philosophy of “Wu Wei” (means effortless action), allowing nature to guide creation, time to refine artistry, and the Tao to shape authenticity. In this synergy, art becomes a humble dialogue between humanity and nature-- a renewable force that nurtures life’s essence. Let nature lead, let time unfold, and let harmony prevail.
Terra (Earth/Land). Sang (phonetically linked to Chinese '桑', while echoing French/Italian 'sang' meaning 'blood/vitality' or English 'song' for harmony). Symbolizes 'Life-Sustaining Harmonious Earth' or 'Melodious Harmony from the Earth'. Its Chinese pronunciation also resembles '予桑' (Yǔsāng)